Strategic design: Commercial lending

Company: NatWest

Work stream: Commercial lending

Skills: Design leadership, user-centred strategy, stakeholder collaboration, data-led design

Introduction

I lead design strategy for NatWest’s Commercial Lending programme, spanning multiple workstreams across the full customer lifecycle.

My focus is on translating user insights into actionable strategy, ensuring business objectives and customer needs are aligned.

Summary overview

I oversee design for a complex, multi-stream programme serving customers from sole traders to large corporations, including intermediaries and internal colleague journeys. By embedding data-driven insights into decision-making, I drive strategies that balance business goals with user needs. My leadership ensures the delivery of effective, intuitive, and impactful digital experiences, shaping both tactical solutions and long-term design direction across the programme.

I’m happy to give more detail on request.